Executive Style desk

Overview

Emma Williams

The Fictitious Tile Collection aims to rejuvenate the memory of ancient handcrafted tiles and hydraulic cement by experimenting with an innovative printing technique geared towards a mass-produced product. This tradition, revisited in a contemporary key, is serially produced in 25x25 cm format.

The composition captures the characteristics of the patchwork technique: an innovative, deliberately random mix and match that combines abstract designs and unsaturated, neutral colors that adhere to the support material in a naturally irregular way.

Awards

Design Excellence Award 2022

Innovation in Design Award 2023

Sustainability

Fictitious tiles respect the environment and contain no V.O.C.

Fictitious White: Cube, Clover, Star, Flowers, Lace

In this way, the patterns of the Fictitious Tile Collection combine deliberately different languages: memory, geometries, pixels, developed both longitudinally and diagonally. A unique and surprising result that offers compositional freedom and design uniqueness, while maintaining the characteristics of 'handmade' with the performance of a high-tech material suitable for both flooring and wall coverings.

Fictitious Gray: Combination, Cube

Fictitious White: Pattern, Clover, Star

In use

Jane Doe

A Spanish architect and designer, adopted by Italy, has been part of the Creative Team since 2010. She has designed numerous collections, including: the Imaginary series, Abstract, Fictitious, Earth, Imaginary XL, Mosaic and The Wolf.

“With the Fictitious Tile Collection, we wanted to give new value to the memory of hydraulic cement. A process developed exponentially, where we only wanted to sketch the first combinations of a long series. And now, it’s up to you!”

Size & Color

Production

Industriale

Material

Gres porcellanato rettificato smaltato con stampa digitale

Nominal Sizes

20·20 cm (8”·8”)

Thickness

10 mm